I do most of my marketing on social media, mainly Facebook and Twitter.
The main thing I do without fail is to post daily on both platforms. On Facebook, I share articles for writers, as well as cartoons and inspirational sayings. On Twitter, I post one writing prompt every single day of the year. How’s it working? Well, on Facebook I have nearly 200K followers. Twitter is much slower because I never bothered taking out an ad the way I did on Facebook. I only have a few hundred followers there, but I treat them the same way I treat the main platform and give them what I’ve promised without fail. Even when I had COVID, I still posted my social media marketing.
Another platform you might try is Instagram, where you can post images of your books, your readers, and your readers holding your books. You can do a cover reveal or ask followers to post pictures that remind them of your settings or characters. There are many image-related topics you can use on this platform.
TikTok has become very popular. This is a video-sharing platform similar to YouTube, which you can also use if you’re a video poster (which I’m not). TikTok also has something called BookTok, where people review books. Don’t review your own titles, of course, but do get your name out there and review your favorite books.
In short, there’s a platform for you, no matter how you like to advertise. Facebook is all about conversations between you and your followers. Twitter is all about the short blurb. You can include images and videos within your “tweet” if you’d like. Instagram is images and YouTube and TikTok are video platforms. Just pick one or two and get started!