It’s not just the words you use that makes a great blog post.
Here are some questions to help you write the perfect post:
- How easy is it to read? Are you using “ten-dollar words” when most people read on a fifth-grade level? Is it one solid block of text that seems to go on forever? Make your post easy for your reader to get through.
- How visually engaging is your post? Do you have pertinent images and/or videos to explain your topic? Is your post mostly text, or is it broken up with “white space” that’s easier on the eyes? Make it “scannable,” with bullet points, lists, and short sentences and paragraphs.
- How well does it answer your reader’s questions? If your title is “How to Save $200 in One Month” have you successfully told the reader how to do that by the end of the post? If you don’t satisfy your readers, they’re not going to come back.
- How will it keep drawing traffic to your blog? Is your topic pertinent to most everyone? Will it still be pertinent next week or next year? Is it something everyone wants to know about?
What do you think makes a perfect blog post?