Writing a Query Letter: Do’s and Don’ts

Writing a good query letter can be tough, especially if it’s your first one.

Here are some things you should do:

  1. Address the agent by name – and always be sure you’re spelling the name correctly.
  2. Get to the point – don’t waste the first paragraph trying to introduce yourself. Save that until the final paragraph instead. Start right off with your book blurb or pitch.
  3. Sell, sell, sell – make sure your pitch reads like the back blurb on a book cover. You want to sell that story as hard as you can to hook the agent’s interest.
  4. Get the details – mention your book’s title, genre, and word count. Yes, the agent will want to know that last fact – if your book is too short or too long, it might not be marketable.
  5. Tell them why – explain why you’ve chosen this particular agent. If you can’t honestly say your book is like another they represent, at least you can say they represent the genre you’re writing.
  6. Mention your platform – if you have one, that is, and you should. Let the agent know you’ve got a following on social media or on your website. This will be important for marketing purposes.
  7. Read other successful query letters – here’s a good link to a Writer’s Digest page showing some good letters. Read them to see what your letter should look like.

And remember NOT to:

  1. Show your ego – avoid the temptation to brag or say something like “you’d be lucky to represent my book – it’s the next NY Times best-seller!” A query letter should be professional, not egotistical.
  2. Include your age – there’s no reason to do so, and including your age might actually make it more difficult to sell your book.
  3. Include meaningless writing credits – don’t tell the agent how many friends or family members love your writing. In this day of everybody and his cousin self-publishing, agents don’t care how much you’ve written unless it’s been traditionally published or won a prestigious award of some sort. Keep your writing credits professional. If you have none, just skip straight to the details of the book.
  4. Get cute – avoid weird fonts and crazy ideas that sound as if they’d make you stand out. They will, but not in a good way. Your work will be tossed as unprofessional (maybe passed around the agency for a laugh but that’s not the sort of attention you want).
  5. Say “I value your time” – it’s tempting to toss in a line or two about how you realize the agent is busy, but don’t. They already know they are and you’re wasting valuable letter space with unnecessary words.