What problem are you solving?<\/li>

What is the sexiest trait about your book or books?<\/li>

What would you never<\/em> tell a book buyer about you on a first date?<\/li>

When potential customers say “no thanks,” what is generally the reason?<\/li>

What are the benefits and features to a reader of your book?<\/li>

What qualities do you want readers and the book industry to associate with you?<\/li>

What is your mission?<\/li><\/ul>\n\n\n\n
Other tips Sara suggested include:<\/p>\n\n\n\n
Brand as an AUTHOR, not a book, when it comes to social media, websites, etc. If you brand each book, you’ll never get finished and you risk your name getting lost in the shuffle.<\/li>
Author brand as a brand–your identity is separate. Your author self is a character you put on to deal with your public. Keep it separate from your personal (private) life.<\/li>
Use your author brand manifesto in your query letter.<\/li>
Allocate set time amounts to platform activities each week (or month). Treat your platform as one more job in the writing business and keep on top of it.<\/li><\/ul>\n
\n\t\t\t\t\tTweet<\/a>\n\t\t\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"
Still watching the recordings from the conference and still learning a lot. I’ve especially enjoyed Sara Wigal’s session on creating your brand. “Building Your Brand Before You Query” was an […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,25],"tags":[1004,881,1002,17],"class_list":["post-2871","post","type-post","status-publish","format-standard","hentry","category-onwriting","category-yourplatform","tag-brand","tag-conference","tag-hns","tag-platform","clearfix"],"_links":{"self":[{"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/posts\/2871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2871"}],"version-history":[{"count":1,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/posts\/2871\/revisions"}],"predecessor-version":[{"id":2873,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=\/wp\/v2\/posts\/2871\/revisions\/2873"}],"wp:attachment":[{"href":"http:\/\/www.jeshays.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2871"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jeshays.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}