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<\/a><\/p>\nAs you’ve probably figured out, posting more is going to do you more good than posting less. But how much is enough?<\/p>\n
Researchers at HubSpot found that businesses that post 16 times or more a month get nearly 3.5 times more traffic than those that post less than 16. And companies with 10 or fewer employees posting 11 or more times per month received 3 times more traffic than companies of the same size posting only once a month — and they received twice as much traffic as similarly-sized companies posting 2-5 posts per month.<\/p>\n
HubSpot also found that companies posting more than 16 posts per month get around 4.5 times more leads than companies posting 4 or less times a month — and the results are compounded over time. The more posts a company publishes over time, the more traffic and leads they get, with a sizable jump once they’ve reached an archive of 400 posts.<\/p>\n
Specifically, publishing 400 or more posts over time nets you twice as much traffic and leads as publishing 301-400, and 3 times as much as a company that posts 100 or fewer articles.<\/p>\n
Of course, quality trumps quantity, especially in blogging. Don’t just toss out any old post to try to get to that magic number. Look at your data to see how many times a month you can reasonably expect to produce a quality post to publish.<\/p>\n
According to data from Kissmetrics, most people read blogs in the morning – with the average time being 11:00am. And the average blog gets the most traffic on Monday morning. When it comes to social shares and going viral, the best day to post is Tuesday.<\/p>\n
So how many posts is enough? HubSpot recommends trying for at least 11 a month. That’s 2-3 times per week — maybe Monday\/Wednesday\/Friday. Once you’ve got a good rhythm going, try for that magic 16-17 posts by posting Monday through Thursday, with the odd Friday thrown in once a month or so.<\/p>\n