Keyword research is essential for creating the perfect headline that performs well on search engine results pages. The headline isn’t all that a search engine looks at, of course, but hitting the right keywords will help you get to the top of the list.<\/p>\n

Tools like SEMRush<\/a> and Hubspot’s keyword tool<\/a> can help you figure out exactly which terms people are searching for, and which might be easier or harder for your blog post to rank with.<\/p>\n

You can also create buyer personas<\/a> with Hubspots free template. This can help you decide what your buyers are looking for.<\/p>\n

Here are some more tips to keep in mind:<\/p>\n

The ideal blog post title is 57-58 characters long.<\/li>\n

Headlines between 8-12 words are shared more often on Twitter.<\/li>\n

Headlines between 12-14 words are liked more often on Facebook.<\/li>\n

Headlines ending in a bracketed clarification — 3 Emails That Make Conversions Skyrocket [Templates] — perform 38% better than headlines without.<\/li>\n

Headlines that feature emotional power words are 10 times more likely to be shared.<\/li>\n<\/ol>\n
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