Keyword research is essential for creating the perfect headline that performs well on search engine results pages. The headline isn’t all that a search engine looks at, of course, but hitting the right keywords will help you get to the top of the list.

Tools like SEMRush and Hubspot’s keyword tool can help you figure out exactly which terms people are searching for, and which might be easier or harder for your blog post to rank with.

You can also create buyer personas with Hubspots free template. This can help you decide what your buyers are looking for.

Here are some more tips to keep in mind:

1. The ideal blog post title is 57-58 characters long.
2. Headlines between 8-12 words are shared more often on Twitter.
3. Headlines between 12-14 words are liked more often on Facebook.
4. Headlines ending in a bracketed clarification — 3 Emails That Make Conversions Skyrocket [Templates] — perform 38% better than headlines without.
5. Headlines that feature emotional power words are 10 times more likely to be shared.